Celebrate the 20,000th Sewing Society kit Sale!
We’re marking this milestone with a special in-store immersive event!
You are invited!
To celebrate the sale of our 20,000th Sewing Society kit, we’re thrilled to invite you to Guthrie & Ghani for the launch of October’s Sewing Society Kits as we mark this milestone with a special in-store immersive event.
Join us in store on Saturday 5th October, for an exclusive pre-sale of October’s kits.
It's free to attend and no ticket is needed - just come along any time between 10:00am and 5:00pm!
Be among the first to purchase October’s kits, featuring Lauren’s NEW EXCLUSIVE fabric designs created in collaboration with Rachel Parker.
While you're here you’ll have the chance to reflect on how our dressmaking kits have evolved with our community, enjoy interactive demonstrations from the kit hints and tips videos, shop in the G&G store and meet many lovely dressmaking friends.
The Details
Saturday 5th October | 10:00 am - 5:00 pm
Guthrie & Ghani
169 Alcester Road, Moseley
Birmingham, B13 8JR
No ticket is required — everyone is welcome!
October’s Kits will go on general sale online on Sunday 6th October.
To celebrate the 20,000th kit and thank you for your ongoing support over the past six years, one lucky kit will contain the Golden Stitch and other kits, 4 Runner up gifts!
Golden Stitch Gift
The lucky finder of the Golden Stitch will receive a Janome 6234XL Overlocker—the perfect machine to elevate your sewing projects.
Runner-up gifts
Hidden in October kits are also...
A £50 G&G gift voucher
A £25 G&G gift voucher
Two lucky kit owners can also win an exclusive Lauren X Mimiquins Collab Necklace, inspired by Lauren's unique October fabric designs.
How it works:
✨Purchase the October Sewing Society Kit—available in-store on Saturday 5th October and online on Sunday 6th October.
✨Open your kit and check for the Golden Stitch!
✨ This will run from the release date until the Golden Stitch is found.
These gifts are our way of celebrating the journey we’ve been on together—from our very first kit to our 20,000th. We are incredibly grateful for your loyalty and support. T&Cs will be available on the website on release day.
Can't make it to the event in-store?
For those of you who can't join us to celebrate on Saturday 5th October, we will be releasing allocated online stock for general sale on Sunday 6th October. You'll still have the same chance to purchase a kit and find the Golden Stitch!
Interactive Demonstrations
Each kit comes with a corresponding video that complements the pattern instructions, offering an extra layer of support. Lauren's videos provide the encouragement and guidance you need to complete your projects to a high standard, helping you refine your dressmaking skills and build your confidence.
During the event, you’ll have the opportunity to learn key skills through immersive demonstrations, allowing you to practice techniques and ask questions. This hands-on experience is perfect for deepening your understanding of dressmaking and expanding your skill set.
We can't wait for you to join us and experience these interactive demonstrations that will inspire and empower you on your sewing journey!
Lauren launched the first Sewing Society dressmaking kits six years ago, and we are incredibly grateful to each member of this wonderful community who has bought one of our kits over the years, so we hope to see some of you on Saturday 5th October!
